Communications Lead at PATH

Key Responsibilities:

Strategic leadership and integration:

• Develop and implement a comprehensive ACE-BD strategy for PATH Kenya, aligning with country-specific objectives.
• Enhance brand presence and visibility
• Serve as the primary liaison between PATH Kenya programs, Africa region External Affairs, and global EXA ACE teams.
• Work closely with the PATH Kenya senior management to translate their vision into effective communication initiatives.
• Oversee day-to-day operations of the Communications Unit, establishing systems to prioritize tasks and responsibilities.

Programs communication coordination and content development:

• Coordinate program communicators in implementing the ONE PATH Kenya communications strategy across all initiatives.
• Support programs to develop and operationalize coordinated communication strategy which feeds into a master country communication strategy
• Foster collaboration to create a unified narrative showcasing PATH Kenya’s collective impact.
• Coordinate the creation and dissemination of high-quality, audience-driven content across various platforms.
• Maintain an updated filing system for PATH Kenya communications products including a media library
• Ensure equitable representation of all programs, embodying the ONE PATH approach.
• Represent PATH programs in bilateral communication efforts and initiatives

Stakeholder engagement and relationship Management:

• Develop and maintain relationships with media, government officials, donors.
• Coordinate media outreach activities and support PATH Kenya’s leadership as the primary point of contact for external inquiries at the PATH Kenya office.
• Oversee the maintenance and expansion of the Kenya CRM and stakeholder database for the Kenya office.
• Identify opportunities to showcase PATH Kenya’s expertise in relevant forums

Ministry of Health collaboration and strategic positioning:

• Support the programs including the business development team with compelling positioning and marketing collaterals.
• Provide strategic communications support to key Ministry of Health units, including the Primary Health Care unit.
• With support from EXA and guidance for PATH Kenya’s Leadership, set SMART objectives and monitor progress on implementation.
• Document and promote joint PATH-Ministry of Health initiatives.

Event management and external positioning:

• Support the planning and execution of external events to showcase ONE PATH Kenya’s partnerships and impact.
• Support effective representation of PATH Kenya at key industry events and forums.

Digital communication and analytics:

• Lead PATH Kenya’s integrated digital communication efforts across all platforms.
• Monitor and analyze communication metrics, using insights to refine strategies and demonstrate impact.
• Produce reports on successes and lessons learned from ACE initiatives.

Crisis communication and reputation management:

• Develop and maintain crisis communication protocols for PATH Kenya.
• Provide rapid response and strategic guidance during emergencies or challenges.

Capacity building and resource management:

• Mentor communicators at the PATH Kenya team and foster a culture of excellence and collaboration.
• Establish and lead an active community of practice for communicators to enhance cross learning, capacity building and mentorship on communication practices
• Oversee the communications budget, ensuring efficient allocation of resources.
• Manage vendors and external partnerships related to communication activities at the PATH Kenya office.

Required Experiences and Skills:

• Master’s degree in communications, Public Relations, Public Health Communication, or a related field.
• Minimum 8 years of experience in strategic communications, with at least 5 years in health or international development.
• Proven record of accomplishment in developing and implementing integrated communication strategies across diverse programs.
• Strong leadership and team management skills, with experience coordinating cross-functional teams.
• Excellent writing, editing, and public speaking skills.
• Deep understanding of digital communication strategies and analytics.
• Experience in positioning to support business development efforts.
• Strong relationship-building skills and ability to work effectively with diverse stakeholders.
• Proficiency in communication tools and platforms (e.g., CMS, social media management tools, Adobe Creative Suite).
• Fluency in English and Swahili; additional local language skills are an advantage.

Desired Qualities:

• Strategic thinker with the ability to see the big picture while managing details.
• Adaptable and resilient, able to thrive in a fast-paced, evolving environment.
• Passionate about public health and international development.
• Strong intercultural communication skills and sensitivity.