Content & Communications Specialist at African Management Institute (AMI)

Job Description

Are you a creative storyteller with a knack for strategy? AMI is seeking an ambitious and talented Content and Communications Specialist to craft compelling narratives, amplify our social media presence, and showcase the transformative impact of our programs. This role combines content marketing, social media management, PR, and cross-functional collaboration to drive engagement and highlight AMI’s mission across diverse markets.

Responsibilities

Content Marketing and Strategy Development:

• Develop and implement a comprehensive social media strategy across multiple platforms
• Create engaging, high-quality content that drives traffic to AMI’s website and highlights our programs
• Write and manage blog content, that showcases thought leadership, programme impact, and entrepreneurial insights
• Edit and optimize blog posts for SEO and readability

Social Media Management:

• Manage and optimize social media channels to increase organic reach and engagement
• Track and analyze social media metrics, producing monthly performance reports
• Respond to comments and messages, managing community engagement
• Coordinate content creation and communication efforts across different AMI markets

Communications and PR:

• Develop and maintain AMI’s overall communications strategy
• Draft press releases, media kits, and official communications materials
• Build and maintain relationships with media contacts and external communication partners
• Develop storytelling narratives that highlight AMI’s impact and initiatives

Cross-Functional Collaboration:

• Collaborate with internal teams (business units, programs, country teams) to ensure consistent messaging
• Collect, curate, and document impact stories from across AMI’s programs
• Create compelling narratives that demonstrate the organization’s value and reach
• Assist in developing comprehensive annual impact reports and storytelling materials

Requirements

• 3-5 years of experience in social media management, ideally within the B2B sector, with a proven track record of growing engagement and followers.
• Bachelor’s Degree in a business-related field.
• Demonstrated success in managing social media accounts, showcasing measurable growth in reach and engagement.
• Exceptional creative storytelling and persuasive marketing copywriting skills.
• Proficiency in MarTech tools such as Sprout Social, Google Analytics, Canva, Wix, and Zoho.
• Strong project management, communication, and collaboration skills.
• Excellent written, verbal, and organizational abilities.
• Ability to balance creative innovation with analytical problem-solving.
• A genuine passion for African entrepreneurship and organizational development.