Director Of Commercial at Wasoko

Purpose of the role

The Commercial Director will be responsible for overseeing and driving the commercial strategy of the organization. We are looking for a highly skilled and strategic Commercial Director to lead our ecommerce growth and drive key partnerships with FMCG (Fast-Moving Consumer Goods) , focusing on profitability and margins, Marketing and private label development . As the Commercial Director, you will be responsible for overseeing the FMCG strategy, building the Private label strategy and marketing strategy. This role is ideal for someone with a strong background in e-commerce, FMCG, and private label, with a proven ability to drive growth through strategic partnerships and market expansion.

Key Responsibilities
Commercial Strategy & Planning:

Develop and execute a comprehensive commercial strategy, focused on revenue growth, customer acquisition, and retention.
Leverage consumer insights and market trends to shape product offerings, pricing, and promotions across digital channels.
Oversee and manage the product portfolio, ensuring alignment with business objectives and customer demands.
Make use of customer feedback and market insights to shape commercial strategies and product offerings according to market demands.

FMCG Strategy development & execution:

Establish and optimize pricing structures to ensure competitive advantage, profitability, and market share.
Continuously analyze market conditions and pricing trends to recommend adjustments and improve margins.
Lead negotiations and manage commercial relationships with FMCG brands, ensuring mutually beneficial agreements and contracts.
Ensure proper forecasting and reporting of commercial activities and financial performance.
Identify cost-saving opportunities within the commercial function without compromising on service quality or customer satisfaction.

Private Label Development:

Lead the development and execution of private label products, ensuring they meet consumer needs and align with brand strategy.
Manage strong working relationships with clients, supplier relationships, quality control, and cost negotiations to bring private label products to market efficiently ensuring customer satisfaction and long-term loyalty.
Monitor market trends and consumer preferences to identify opportunities for new private label categories.
Drive the development and launch of private label products, from concept to execution, in partnership with suppliers and manufacturers.
Identify and secure strategic deals and partnerships that support commercial growth, private label expansion, and brand positioning.

Marketing Strategy:

Guide the marketing team to create and execute compelling marketing strategies & value propositions that increase brand awareness, engagement, and conversion.
Develop and execute joint marketing campaigns and product collaborations with FMCG partners to expand reach and brand visibility.
Oversee the marketing initiatives and strategies to ensure alignment with commercial goals and brand positioning.
Monitor the effectiveness of marketing campaigns and adjust strategies to maximize Return On Investment (ROI).
Monetization of the Wasoko application.

Team Leadership and Development:

Lead, inspire, and manage the commercial team .
Provide coaching, mentoring, and professional development opportunities to the team
Foster within the team a culture of collaboration, accountability, and high performance.

Reporting and Analysis:

Provide regular reports to senior management on commercial performance, challenges, and opportunities.
Report on market developments, competitor activity, and emerging trends.
Use data and analytics to track performance and adjust strategies as needed.

Education, Experience & Qualifications:

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field (MBA preferred).
Proven experience (10+ years) in ecommerce, retail, or commercial management, with at least 3 years in a senior leadership role, preferably in an FMCG environment.
Demonstrated success in leading strategic partnerships and negotiations with FMCG companies and suppliers.Experience in developing and managing private label products, from inception to launch.
Deep knowledge of the FMCG sector and trends, with experience in private label development and marketing.
Strong understanding of market dynamics, customer segmentation, and pricing strategies.

Skills: