Distributor Manager Central Africa

About the role

To initiate, plan and achieve Haleon Consumer Healthcare’s ambition of becoming one of the most innovative, best performing, and trusted Consumer Healthcare Companies
Manage distributors in markets and deliver consumption driven sales in accordance with Haleon’s business plan through effective route to market plans
Supports sales delivery for all channels with adequate discount budget management with special attention to effectiveness and control over budgets
Excellence in trade initiatives execution with delivery of main KPIs. Ultimate success measure – growing market share of key brands, achieving overall customer satisfaction

Key responsibilities

In conjunction with the Commercial Manager to develop and execute route to market strategies by market
Effectively manage product distribution and supply in markets, ensure adequate stock norms, and merchandising of Haleon brands in line with Haleon guidelines
Recommend portfolio brand pricing models by market and to minimize the risk of cross boarder trading
Manage distributor spend and margin to build investment to reinvest in A&P
Contribution to net revenue management process providing valuable input to brand pricing, price pack architecture, promotional strategy based on customer insight, driving rigorous G2N management
Track G2N to ensure we are in line with our plan
Execute in-market new product launches brilliantly leveraging global/area launch models to deliver plan numbers
Track, monitor and analyse distributor sales performance – distributor stock and stock in trade
Maintain the highest standards of effectiveness within the distributor Field Sales Force Distributor
Risk Management and Compliance – effective contracts and embed the TPRM process and Third-party oversight, compliance and reduce ABAC risk in high-risk markets

Qualifications and skills

Essential

University Degree
Language: English
7- 10 years Customer management/Sales management/Customer marketing experience.
Experience in distributor and key accounts management inclusive of execution strategies and activation plans
Analytical skills – an ability to analyse industry competitors through use of available data
Net Revenue Management skills across 5 pillars
Understanding of country/cluster trade across all channels, current dynamics, and evolution
Expertise managing and motivating sales team

Preferred